QUALITY, THE MOST IMPORTANT FACTOR
Festa, a national reference of women’s fashion since 1982. The firm dresses and represents a contemporary woman, independent and without complexes through a heterogenous fashion at competitive prices
UNITY, IS ESSENTIAL
During 2021 due to a crisis in the sector, festa has been restructured by reducing its sales outlets to a minimum and was left in charge of a new management team made up of three partners: Miguel Ferrer, new manager, Carmen Piñeyro, partner and chief executive officer and Antonio Ferrer, responsible for operations and expansion.
“We believe in Festa, this is the reason why we decided to take its management even though we live in a rather complicated economic and social situation. When we acquired the firm, we did it with the desire to renew, refresh the brand, its communication and overall digitise it, that is essential nowadays.”, says the new manager, Miguel Ferrer.
IR A LA HOME
“Physical store reopening represents only the first step of an ambitious development plan of the firm for the next 24 months. Our aim is to launch the firm both at an offline and an online level as much as possible as we are aware of the potential of the brand and the opportunities for its development.”, comments Antonio Ferrer.
The new management together with the renewed creative direction maintains the essence of the firm expanding its offer to a younger and more diverse public, boosting its e-commerce, and approaching to more public through social media. “We believe that for exploiting the potential of the firm, we need to adapt it to what our target market actually demands nowadays: not only more proximity, speed and convenience when placing an online order, but also adapt, without neglecting the firm´s essence, the style of garments in actual fashion”, comments Carmen Piñeyro.